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I emailed Sony Suuport and got a reply within about 24 hours. They told me to ring a 0844 number though. I had nothing show up in the Privelege app for over a week until yesterday, when the 60 day Music Unlimited trial offer appeared. Went through to the T&Cs screen, noting that this offer was for Xperia Z1 Compact, which was mebtioned a few times. Hit 'Accept' and then it told me that my device was not applicable for this promotion. I've never had a Music Unlimited subscription and it's definitely a Z1 Compact. Very frustrating. Even more so that there doesn't seem to be any definitive answers online.
I just checked my app just now and seen the music unlimited trial and got the same message, 'device not applicable'.
As these promotions are region specific you need to speak with your local Xperia Care team for any questions regarding these promotions.
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OK so I just had a live chat with Jemma from Xperia Care UK and she said that the app is not live yet and that it should be up and running by the end of the week. The app itself updated through Play Store yesterday and the offer that was shown (60-day Music Unlimited trial) has now vanished and has been replaced with a 'no current offers...' message. Hopefully it will all be sorted soon and we can all get hold of the free content that was advertised 
Elysium download is now finally available to be redeemed through the app. 🙂
Hopefully we'll get the other 5 movies in the next week.
Hmm, in the UK here and I don't see anything at all in the app - just a black screen and the toolbar, Sony logo at bottom. It's not even clear what the app is supposed to be for.
gtop, try going into settings>apps and clearing the data and cache from the Privelege app. That worked for me. I also got Elysium today and it did say in the T&Cs that there would be 5 movies to download. Hopefully it won't be too much longer.
Ah, I found the problem - it was one of the apps that needed a manual update from the Play Store, since it didn't come from there originally. Now it works, Elysium + 60-day MU now showing 